Sony Ericsson: Financial Results of the First Quarter of 2009
Here and alien the time of the quarterly accounts of producers – following Nokia about its “successes” reported the Sony Ericsson company . As it was expected, to alliance by something to gladden its shareholders – operating income fell on 369 million Euros, profit was reduced by 21%. In all in the first three months of Sony Ericsson placed on the market 14,5 million terminals – for the comparison, within the same period of 2008 this index was equal to 22,3 millions, and into Q4 2008 – and completely 24,2 million. This it led to the reduction of sales for 36% – the received payments for the first quarter composed only of 1736 million Euros.
The mean price of the sold telephones practically did not change – with 121 Euros against 120 Euros year ago. However, company calls such lamentable results those completely expected and blames in everything the global economic crisis, which caused significant reduction in the demand. The management of company is intended to adhere to the program of the savings of means, which must to the middle 2010 g save Sony Of ericsson of 400 million Euros. For this very reason prior to the end of the year is expected the sequential reduction of personnel – to 2 thousand people. The market share For sony Of ericsson fell to 6%, whereas in the fourth quarter it composed 8%.
